Maximize Your Executive Brand Online with the 6 Ps - Executive Career Brandâ„¢

Maximize Your Executive Brand Online with the 6 P’s Youve defined your brand and created your career marketing materials â€" executive resume, career biography and other collaterals â€" designed to resonate with your target audience. Maybe you get that, in today’s executive job search, youre in a sales and marketing campaign to promote your company of one â€" Brand You. Maybe you’re doing a decent job of promoting yourself in person â€"  at industry events and networking opportunities. Do you get that a strong online footprint with quality search results is now a requirement for successful executive job search? Most recruiters and hiring decision makers source and assess talent through Google, and other search engines. You’re being tapped or tossed aside  based on what these people find (or don’t find) about you online. All other things being equal with your competitors, having the strongest online footprint can tip the scales in your favor. People assessing candidates like you gravitate toward those who stand out the most online. See my post, Does Your Online Identity Scream Hire Me? Do you have a well-rounded brand communications strategy, incorporating real-life and online personal marketing, to  promote your unique promise of value and capture the attention of your target employers’ hiring decision makers? Based on William Arruda and Kirsten Dixson’s 6 P’s of brand communications in their book Career Distinction: Stand Out By Building Your Brand, here are some tactics to kick your online brand into action: 1. Publishing Provide evidence of your subject matter expertise and thought leadership through: Your own blog Guest blogging on relevant sites Publishing white papers on relevant sites 2. Posting Let people know you’re staying current with the works of industry thought leaders and subject matter experts by posting book reviews at Amazon, Barnes and Noble, and other online booksellers. 3. Pontificating Express your opinions on relevant topics and add value through: Blog comments on top sites Twitter,